It’s a New Story for Etc!

This morning one of the girls on our creative team used that phrase, and I think it is exactly right! We have a shiny new store, a fresh face to the website, a brand new collection release and an upcoming guest spot!

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We will sharing all the details in the next couple of weeks, but the store here on site will continue to be used for the existing Etc product line and some new releases .

In August, once we have a guest store, there will be some products that will be exclusive to The Lilypad. Essentially we will have two fabulous places to grab up all of the Etc goodies!

Be watching for details as we continue on our new path of exciting growth!

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